tvstrategies provides subject matter expertise, industry analysis, and consulting services relating to the technologies that enable interactive television and multi-screen video services.
tvstrategies™ (Advanced Media Strategies LLC) was established in 2001 by Steven Hawley, an independent consultant and industry analyst that has been involved with IPTV since 2000, and with online, software, telecom and computer technologies for years prior to that.
Today’s pay TV experience isn’t just about television sets attached to set-top boxes. It’s also for apps running on mobile smartphones, tablets and connected consumer electronics “player” devices. It’s a mash-up of video programming complemented by the Web, social media and advanced advertising. Advances in content discovery, recommendation, speech and gesture recognition are further enriching the experience.
In addition to reaching consumers through strictly managed networks, TV is accessible via the open Internet, in your favorite coffee shop, on the train, and in the Connected Car. Content providers and advertisers need to build creative and compelling experiences to make the best use of their new-found reach. Service providers can begin to offer new services that complement traditional pay TV and broadband, such as home control and home security. All of them can enable consumers to enjoy and manage them as they move through the course of their day.
Research & Research & Publishing Partners